Archana Kochhar's brand is known for its innovative and glamorous designs that bridge the gap between traditional and modern aesthetics. Her designs often feature bold patterns, intricate embroidery, and a playful use of textures, creating looks that are influenced by global trends while staying rooted in Indian heritage. Kochhar's creations are a favorite among Bollywood celebrities and are celebrated for their craftsmanship, attention to detail, and bespoke appeal.
