Osaa by Adarsh

Founded in 2013 by Adarsh Makharia, Osaa by Adarsh has spent over a decade reinterpreting India's traditional embroidery, dyeing, and printing techniques for a new generation of ethnic wear. Every collection is built around collaboration: working directly with artisans from different regions to keep techniques like zardozi, aari work, kasab, and appliqué rooted in genuine craft rather than trend. Driven by color and storytelling, Osaa creates wedding wear that feels distinctive, opulent, and worth seeking out for a look no one else is wearing.