ITRH, co-founded by Mohit Rai and Ridhi Bansal, is a women’s wear brand that revives traditional Indian crafts through contemporary fashion. Embracing the philosophy of recalling all things beautiful and lost, the house brings to life age-old crafts such as Kalamkari, Madhubani, Chikankari, and Gota-Weaving. Each design combines indigenous textiles, detailed embroidery, and timeless silhouettes, creating bold, wearable art.
