Inspired by a transformative trek on New Year’s Eve in 2006, Priti Sahni left her corporate career to pursue her passion at NID Ahmedabad. Immersing herself in India’s rich artisanal heritage, she founded her label in 2011 to celebrate handcrafted luxury. Her designs blend timeless elegance with sustainability, empowering artisans and preserving traditional craftsmanship. The brand embodies the modern Indian woman—rooted in heritage, yet effortlessly contemporary
